New Gulf Shores Alabama Homes For Sale Site Gets Immediate Traffic Boost From Custom Integrated MLS Listings
Real estate agents are finding it increasingly difficult to get good traffic to their Web sites. That's especially true for agents whose sites have new domain names. In most cities throughout the United States, hundreds -- even thousands -- of agents are all competing for the same ten spots in the first page of search results in Google and other search engines for "short tail" keyphrases such as "[city state] homes for sale" or "[city state] real estate". Real estate agents who understand search engine optimization are beginning to realize the advantages of having true integrated IDX listings. Integrated IDX listings are programmed directly into pages on the site so that the search engines can read longtail data such as street addresses and MLS numbers of homes listed for sale.
To help overcome competition in the search engines, Gulf Shores Alabama real estate broker Mike Steward recently contracted with graphic designer Suzanne Stephens to create a custom-designed Web site with custom-programmed MLS feed for his real estate company.
Results were better and came more quickly than expected. Within a week of his new site's launch, Mike Steward was emailing his real estate agent friends to say, "You have to talk to Suzanne about building a site. We've already gotten over two dozen good leads with valid contact information! I think we have found a killer combination: Suzanne designing your site and a live IDX feed."
What advantages does a real estate site with custom-programmed listings feed enjoy? The most important advantage is the ability of the site to be found by searches for longtail keyphrases such as MLS numbers and street addresses of homes listed for sale. That gives the site a definite edge over sites that can only be found by searches on fiercely competitive keyphrases such as "city state real estate" or "city state homes for sale".
With its county MLS board feed programmed directly into the sites' pages, Steward Real Estate's new site has suddenly begun getting a whole new type of searchers, people who search for homes by MLS numbers or by street addresses of homes that they have seen for sale. As a result, traffic to the site increased fivefold in just its first two weeks and dozens of site visitors have already registered and given accurate contact information.
Additional advantages of integrated IDX include great surfing speed, with listings displaying much faster than if they were displayed in i-framed search pages, and the ability to quickly create all kinds of interesting custom search results pages, such as pages of listings for golf course properties, for foreclosures listings or for homes offered within a certain price range.
"The ability to have true, fully integrated MLS listings in a reasonably priced Web site is one of the most exciting developments in my field during the twelve years that I have been designing sites for real estate agents and brokers. Working with Mike Steward to develop his company's Web site has been one of the most interesting projects of my career as a graphic designer," writes Suzanne Stephens, owner of Suzanne Stephens Design.
View the new Steward Web site by visiting Gulf Shores AL Homes for Sale to see an example of a site that attracts good traffic and generates lots of leads. Learn more about Suzanne Stephens Design by visiting Real Estate Web Site Design by Suzanne Stephens or